Our approach

There's so much noise, news and information out there, it is getting harder to be heard. We'll help you to cut through the noise, connect with your audiences and really engage with them. Our approach is based on three stages:

Consider - we’ll get to the heart of your PR needs, by understanding your organisation’s DNA, goals and plans. We’ll research your target markets and target audiences. Our analysis will include best practice, and areas to develop.  We’ll give you clear recommendations and a strategy that delivers your objectives.

Create  - we put strategy into action. We have an experienced team of writers, designers, creatives and strategists who work together to bring the best ideas and the brightest campaigns to engage with the people who are most important to your success.  

Communicate - we'll tell your story beautifully and make sure all of the messages about your business connect seamlessly. Our communications plans and campaigns are clear, targeted and never one size fits all”.  

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Our work

We have experience in developing creative and innovative PR for a range of sectors including government, local government, NHS, healthcare, logistics, transport, automotive, charity and voluntary action.

Our specialist knowledge and over 25 years of experience working at every level from the shop floor to the Boardroom, means that we understand what it takes to give you the best possible results. Using our three-step approach, we can apply our learning and understanding to your organisation.

We're always thinking of you. We're only successful if we can deliver really effective communications that meet your needs. Not ours.

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Our team


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We have put together a highly skilled, exceptionally creative and really effective team of professional communicators. This means that we are able to offer you everything that you will ever need.  

Integrated communications

Our core team is based on the brightest and the best skills to develop strategy, creative concepts, designs and campaigns, all of which are underpinned by our professional copywriting services.

All of our communications work together beautifully, integrating PR, digital, online, social media and creatives to work with your existing channels.

Sindy B Director - Rachel Webster

Sindy B Communications is led by Rachel Webster, a PR professional with over 25 years of experience practising at senior levels of high profile public and private sector organisations. Rachel set up Sindy B to provide creative PR to clients directly, working as a trusted advisor and strategist. 


We're as flexible as you need us to be. 

We work on a consultancy basis, doing all of the work behind the scenes to provide you with the plans, tools and materials that you need to deliver really effective communications. Our one-stop service means you get all of the benefits of our team of specialists included in a single daily rate.  

If you have a need for something urgent, fast and high quality, we can provide our expert PR and creative support quickly. We love a challenge and our greatest strength is responding quickly when deadlines are tight.

We also work on larger programmes and projects, bringing expertise, planning and additional support so that you can continue to manage business as usual during times of change. 

Whichever option you choose, we know what it means to meet your deadlines and deliver everything you need, when you need it. It's all in a day's work for us. 

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