Here is the news - and our views.  

We hope you find something that interests you.

1 - Another bad week for PR

It’s not hard to see why social – and traditional – media commentators were quick to brand the United Airlines incident of forcible removal of a passenger a “PR disaster”. It’s not the first or last time that PR professionals appear to be held responsible. But let’s not forget, this was not some ill-advised marketing campaign (Kendal Jenner for Pepsi, anyone?) or PR that spun out of control. This was a corporate disaster that is the story that just keeps on giving. Such little regard for paying customers is not something that a bit of PR will ever sort. Whilst PR didn’t cause the problems, your heart goes out to the team trying to recover the situation now.

Crisis management and acting quickly to tell the real story is something that every organisation needs. If you want to avert a disaster, or you are in the middle of one, give us a call.

Read more of our blog posts.

2 - Adoption vs adaption

As the alcohol fumes and smoke drifted across the three foot high picket fence, on the first day in the summer of 2016 which felt like you might want to spend it outside, I was reminded of the difference between adoption and adaption.


The idea of a barbecue - cooking in the open air with friends around to enjoy the conversation, food and drink is a great one.  Particularly if you live in a country - let's just say Australia - which is hot, sparsely populated and has plentiful fresh food.  In the UK, where the population is dense and the climate changeable, cooking in the open air is fraught with many a problem.  Not least the proximity of the neighbours who may want to enjoy the fresh summer air without the fumes, smoke and burning food smells drifting the 10 or so feet to the next suburban garden.  There's a reason why the UK has a long tradition of street parties with soggy sandwiches, bunting and tea,


To work here, and promote harmony and tolerance amongst all those who want to enjoy the rarest of summer days in the garden, the concept of barbecue needs adapting. What works in Australia, doesn't work exactly the same here.


All too often in communications and public relations we see examples of adoption of a great idea, rather than adaption.  Social media is a wonderful thing - it's low cost, highly accessible and easy to use.  But not everything your organisation needs to say can be said on social media.  It isn't an alternative to other means or (often) more expensive communications, it is complementary means of communications some things, to some people, a lot of the time.  Some things will always need face-to-face communications; just like some means of outdoor cooking will always work best in large, open rather than confined spaces.


So if you want your communications to be a harmonious and enjoy by many, rather than treated as the noisy neighbour sending fumes and smoke across the manicured lawns of suburbia, give Sindy B Communications a call - and we'll adapt exactly what you need.

3 - We've done it

Welcome to the new Sindy B Communications Limited website.


Like the car mechanic who services everyone's vehicle but their own - sometimes you have to really focus your efforts on practising what you preach and applying your own theory.


So that's what we've done here - we hope you like it.  It brings our own digital strategy in line with the strategies we prepare for our clients.  And we hope it is just as successful.