Here is the news - and our views.  

We hope you find something that interests you.

1 - Making every word count
In the face of social media, where the selfie is king and queen, and where the common currency for likes and reposts is images, videos and gifs, it is easy to assume that words are now yesterday's news.
But actually it is the other way around - the crowded, image-led market place means that now more than ever, every word you use needs to count.
To make your words just impactful as your images, remember that the right word can also be worth a thousand words, to coin a phrase. It is not about how many words, or how quickly you can fill a space. Chosen well, a single word can powerfully convey everything you want to say. 20 years ago the single word, "Mummy" handwritten on an envelope attached to a pure white wreath, atop a lead-lined coffin conveyed everything about the unbearable grief of two young boys tragically bidding their farewells to a much loved princess. On the same subject, the carefully chosen, but spontaneously composed eulogy from Earl Spencer cut through all of the millions of newspaper columns and wall-to-wall broadcast coverage to strike a chord with the mourners.  They applauded his words and his sentiments in an unprecedented show of support. Applauding at funerals is not something the British were given to do.
As PR professionals it is as easy to focus on the number, as well as the appropriateness of the words. Borrowing from our colleagues in advertising and marketing, the most memorable communications are usually the shortest. OK, OK for those old enough to remember, "lip smacking, thirst quenching....." there is a place for a whole load of words and no punctuation. But the same generation of advertising gave us "go to work on an egg" and "tell Sid". Now it's "just do it" and "think different".
Even in the social media whirl, finding just the right words whether it's using no more than 140 characters, or just five letters, is still guaranteed to have impact and longevity. Simples.

2 - We've moved

The sharp-eyed will have noticed that our business address has changed. In these times of identity theft and fake news, we just wanted to say that you're right, we do have a new address. It really has.

All our other contact details remain the same. So no reason not to call us.

3 - It's only words

Moliere said that it is the great ambition of women to inspire love. In our experience, it's the great ambition of everyone who believes they may have a book in them to be inspired.

Inspiration can be given a helping hand by taking a few practical steps - the first and most obvious one of which is, if you want to be a writer, first be a reader. There is no better preparation for putting pen to paper, than to read and learn from all those who have gone there before you. Whether it's a clever marketing line, a compelling news story or a first novel, knowing what grabs the attention and what "sells" always helps. This doesn't mean imitating or repeating what's already out there. It means know your market, know your audience, know that you have something unique to offer them.

The next steps are try, try again and don't stop trying. To be a writer you have to write. Anywhere, any place, any time write something down. The only solution to a blank piece of paper is to put something on it. Putting down your thoughts and ideas starts the process. they don't have to be beautifully organised, perfectly formed or even proper sentences at first.

And finally even the best writers need an editor. And that's where we come in. Sindy B can work with you to get your words to be the most compelling, the most compelling and the most effective for your business.