Another bad week for PR

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It’s not hard to see why social – and traditional – media commentators were quick to brand the United Airlines incident of forcible removal of a passenger a “PR disaster”. It’s not the first or last time that PR professionals appear to be held responsible. But let’s not forget, this was not some ill-advised marketing campaign (Kendal Jenner for Pepsi, anyone?) or PR that spun out of control. This was a corporate disaster that is the story that just keeps on giving. Such little regard for paying customers is not something that a bit of PR will ever sort. Whilst PR didn’t cause the problems, your heart goes out to the team trying to recover the situation now.

Crisis management and acting quickly to tell the real story is something that every organisation needs. If you want to avert a disaster, or you are in the middle of one, give us a call.

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This entry was posted in Public Relations, tagged Public Relations, Brand and posted on April 11, 2017