Adoption vs adaption

As the alcohol fumes and smoke drifted across the three foot high picket fence, on the first day in the summer of 2016 which felt like you might want to spend it outside, I was reminded of the difference between adoption and adaption.


The idea of a barbecue - cooking in the open air with friends around to enjoy the conversation, food and drink is a great one.  Particularly if you live in a country - let's just say Australia - which is hot, sparsely populated and has plentiful fresh food.  In the UK, where the population is dense and the climate changeable, cooking in the open air is fraught with many a problem.  Not least the proximity of the neighbours who may want to enjoy the fresh summer air without the fumes, smoke and burning food smells drifting the 10 or so feet to the next suburban garden.  There's a reason why the UK has a long tradition of street parties with soggy sandwiches, bunting and tea,


To work here, and promote harmony and tolerance amongst all those who want to enjoy the rarest of summer days in the garden, the concept of barbecue needs adapting. What works in Australia, doesn't work exactly the same here.


All too often in communications and public relations we see examples of adoption of a great idea, rather than adaption.  Social media is a wonderful thing - it's low cost, highly accessible and easy to use.  But not everything your organisation needs to say can be said on social media.  It isn't an alternative to other means or (often) more expensive communications, it is complementary means of communications some things, to some people, a lot of the time.  Some things will always need face-to-face communications; just like some means of outdoor cooking will always work best in large, open rather than confined spaces.


So if you want your communications to be a harmonious and enjoy by many, rather than treated as the noisy neighbour sending fumes and smoke across the manicured lawns of suburbia, give Sindy B Communications a call - and we'll adapt exactly what you need.

This entry was posted in Communications, Public Relations, tagged Change, Strategy and posted on July 3, 2016